Chery Automobile (English pronunciation: [ˈʃɛɹiː]) (simplified Chinese: 奇瑞汽车; traditional Chinese: 奇瑞汽車; pinyin: Qíruì Qìchē) is an automobile manufacturer in China. The intended English transliteration of "Qíruì" was "Cheery", but it was transliterated as "Chery" by mistake, and the company decided to retain the originally-errorneous transliteration.(Wikipedia)
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